rockintoeternity.com

“In a single image, can one tell a sunrise from a sunset?  How then, at a single moment, can we distinguish the end from a beginning?” Anonymous

Rockin'toEternity.com

Frequently Asked Questions
Q:  What is Rock in’to Eternity?
A:   Rockin’toEternity provides music services to the departed in their place of interment.  
       Rockin’toEternity is the idea of taking the music you love with you forever.


Q: Where did the idea come from?
A: Turning sixty:
1.  Bummed but being responsible:
     Making a will
     “Pre-planning” the funeral
     Deciding who gets the bottle cap collection and the LP’s?
2.  Thinking of all that would be missed, including the music
3.  Listening to the oldies station and singing along (badly).
4.  Pondering “You can’t take it with you” and wondering “Why not?”  Does the music have to end?
5.  The phrase “Rockin’toEternity” popped into mind and generated a smile
6.  Others smiled, too
7.  A dream was born.

Q: Why?
A: Why not?  
     Why can’t you take it with you?  Since the earliest burial rituals (think King Tut), folks have been buried with “a few of my favorite things”.  At most mainstream funerals today we see photos and memorabilia of various kinds in the casket.  We like cemeteries that are beautiful, burial sites with a “view”, family plots, hypoallergenic satin pillows, cryonic preservation.  These items and arrangements are both a comfort to those left behind, and things we think our loved one would have wanted to have through eternity.  Why not music?  Why not?
     Rockin’toEternity is a symbol of every generation’s desire to hold onto its music as long as is both humanly and technically possible.  Music means a whole lot to many people.  We all have musical memories evoking strong feelings every time we hear a certain song or musical genre.  While for many things it is true that “you can’t take it with you”; for some things we can say “Maybe you can.”  Why not?
     Think of all the songs you have sent winging heavenward while singing in the shower or in the car.  Recapture the feeling.  Recapture the music.  Why not?
     We know that the departed live on through the people they loved and touched.  Rockin’toEternity expresses the hope that a part of us can live on through the music that we loved, the sounds that touched us. Why not?

(CLICK above, then scroll down)

 
Q: Why consider such a service?
A:  Individual answers may vary:

     Just the thought of it can make you smile, now
     The message is one of hope and memories of good times
     Going “quietly into that dark night” is not for everyone
     It would be nice to not be alone in the dark
     You know they’ll be playing music for the Baby Boomers in the nursing homes; Why stop there?
     Think of it as eternal access to the Oldies Channel without commercials
     You know the feeling, Take it with you!:
          You’re all alone (at home, in the car, in the shower, wherever)
          Your favorite song comes on
          Your head starts moving to the beat, you sing along, louder and louder
          It feels so good!  
          You are Way Less Alone!
          Take it with you!
     Why does the music have to end?
     Maybe you can “take it with you”
     Music can keep the dark night at bay
     Families send all sorts of remembrances along with their loved ones.  Why not music?


Q: I don’t understand what you’re saying?  What if I “just don’t get it?”
A:  Rest in Peace, brother.



Q: Is it all about the Baby Boomers?
A: No, the Baby Boomers are just next in line, the “tip of the iceberg”.  Every generation has its music.  Everyone is welcome.  Take it with you.


Q: What is your business plan?
A: Good question.  Fundamentally, to get Rock in’to Eternity in place so that it is available for the folks who want it.
     1.  Put the idea out there:
           RockintoEternity.com
           You may have seen our booth at the National Funeral Director’s Association Annual Convention &.                        Expo, Las Vegas, October 7-10, 2007
           Word of mouth
           Internet spread
           Quirky merchandise (see our Eternity Store)
           Interest the media
     2.  Have some fun with it:
           Create some products, that might make people smile
           Open a discussion
           Find some like-minded individuals
           Make people smile
     3.  Assess and quantify interest and demand (see our Sign up Page)
           Interested individuals and their families
           Funeral Directors
           Cemetery owners
           Celebrities for endorsements
           Artists seeking an audience into forever
           Start a movement
     4.  Interest one or more technology partners
     5.  Market the final package(s) for sale through Funeral Directors and cemeteries
     6.  Make it happen!
     7.  Be the first to sign up!
     8.  A VERY LARGE POTENTIAL MARKET, Everyone who . . .
           a. Likes music
                   and
           b. is going to die someday.


Q:  Technically, how is this going to work?
A: No problem.  This is the 21 st Century.  Music is everywhere: broadcast from satellites circling the world and currently distributed by multiple means.  New technologies will likely emerge, but existing means are more than adequate to realize the goal of taking the music with you.
     Digital music players
     Satellite Radio and Television service providers
     Digital or analog radio
     Cable television systems
     Communications companies (telephone, broadband, TV)
     Web-based
     Media conglomerates
     Internet providers of online music
     The next new thing
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